Run your own email deliverability audit: Get the exact 6-step framework, plus the fillable templates to go with it. 

Understand email deliverability: Learn exactly what it is, what it's not and how to fix, protect, monitor and improve your email deliverability.

Get certified, stay supported: Complete the training and walk away Deliverability Certified - with monthly live sessions to bring your questions to whenever you're stuck.

About the programme

The Email Deliverability Certification Programme is practical, step-by-step training for professionals who want to understand, measure, and improve email deliverability, and explain issues clearly using data-backed audits and testing. It teaches you how inboxes really work, how to run your own deliverability audit, and how to protect (or recover) your email performance long-term. Whether you're in B2B, B2C, or D2C, you'll walk away with the frameworks, tools, and confidence to know exactly where your emails are landing and what to do about it. It's a structured programme built to help you do the work - at your own pace.

Get Email Deliverability Certified.

Learn how inboxes really work, run your own deliverability audit, and get certified - self-paced.

£148.00

Enrol today →

What's inside

Short video lessons

Bite-sized, focused videos that break deliverability down into simple terms. Each lesson tackles one concept at a time, so it's easy to follow, easy to revisit, and easy to fit around a busy week. Watch, understand, move on.

Workbooks & templates

You'll get fillable workbooks and the exact audit templates and frameworks that are tried and tested. You're not just learning the theory; you will be applying it to your own emails as you go. Yours to keep and reuse, forever.

Guided learning pieces

Step-by-step walkthroughs that connect the dots between the lessons and the templates. They guide you through doing the work, running your audit, interpreting the data, and turning what you find into a clear action plan - so you're never left staring at a blank template wondering where to start.

What people are saying

Lot's of happy marketers now know how to manage and keep on top of their email deliverability.

”
"Truly amazing. I walked away with so much valuable knowledge and a clear understanding of what to look out for and what actions to take. Everything you shared was incredibly valuable - I almost felt like I owed you money!"
MJ Balboa

Online & Automation Team Lead, Kahoot

”
“Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.”
Lauren Bean

Marketing Ops & Demand Gen Director, Centrical

”
"The deliverability audit template is GOLD. I am looking forward to diving into it. It's exactly what I needed."
Lauren Luedeke

Owner and Strategist at LJ Strategies LLC

”
"The quality of the information was amazing. You're really undercharging for it! I am so excited to dig into the resources you're providing and doing my first audit!"
Patricia McGuinness

President at SBM Audience Development

Modules and learning

5 Chapters · 70 Lessons

  1. 1
    1. (Included in full purchase)

      Welcome to the programme!

  2. 2
    1. (Included in full purchase)

      What Email Deliverability is (and what it's not)

    2. (Included in full purchase)

      Can You Spot the Warning Signs

    3. (Included in full purchase)

      Email Deliverability Red Flags and Symptoms

    4. (Included in full purchase)

      Email Authentication Explained

    5. (Included in full purchase)

      How To Read a DMARC Report

    6. (Included in full purchase)

      Change and All the Factors

    7. (Included in full purchase)

      Should you use Double Opt In?

    8. (Included in full purchase)

      Sender Reputation & How It's Built

    9. (Included in full purchase)

      Email Feedback Loops Explained

    10. (Included in full purchase)

      Everything Else That Impacts

    11. (Included in full purchase)

      Shared vs Dedicated IP

    12. (Included in full purchase)

      How To Build a Domain Warm Up Plan

    13. (Included in full purchase)

      How Spam Filters Actually Think & Work

    14. (Included in full purchase)

      A Detailed Look at Spam Filters

    15. (Included in full purchase)

      ESP's and Deliverability Dashboards

    16. (Included in full purchase)

      What Your ESP Dashboard Is Telling You

    17. (Included in full purchase)

      Why B2B Deliverability is Harder Than Expected

    18. (Included in full purchase)

      What Are Email Blocklists?

    19. (Included in full purchase)

      Why B2C Deliverability Collapses Faster

    20. (Included in full purchase)

      One-Click Unsubscribe Explained

    21. (Included in full purchase)

      Consumer Psychology and the Inbox

    22. (Included in full purchase)

      BIMI Explained

    23. (Included in full purchase)

      How To Build a Domain Warm Up Plan

    24. (Included in full purchase)

      Subdomain Strategy For Email

    25. (Included in full purchase)

      Microsoft SNDS Explained

  3. 3
    1. (Included in full purchase)

      Introduction to the Audit Process

    2. (Included in full purchase)

      Step 1: Situational Analysis

    3. (Included in full purchase)

      Step 1: Situational Analysis Workbook

    4. (Included in full purchase)

      Step 2: Technical Check

    5. (Included in full purchase)

      Step 2: How to Check Your Email Authentication with MXToolbox

    6. (Included in full purchase)

      Step 2: How to Analyse Your Email Headers

    7. (Included in full purchase)

      Step 3: Repuation & Infrastructure

    8. (Included in full purchase)

      Step 4: Data & Sending Hygiene

    9. (Included in full purchase)

      Step 4: Data & Sending Hygiene Guide

    10. (Included in full purchase)

      Step 4: How to Audit Your Bounces

    11. (Included in full purchase)

      Step 4: How to Audit Your Spam Complaints

    12. (Included in full purchase)

      Step 4: How to Audit Your Data Acquisition

    13. (Included in full purchase)

      Step 4: Data Acquisition & Spot Red Flags

    14. (Included in full purchase)

      Step 4: Consequential vs Intentional

    15. (Included in full purchase)

      Step 4: Validation & Verification

    16. (Included in full purchase)

      Step 4: Spam Traps

    17. (Included in full purchase)

      Step 4: Data & Sending Hygiene Audit

    18. (Included in full purchase)

      Step 4: Finding out about Corporate Spam Filters

    19. (Included in full purchase)

      Step 5: Inbox placement

    20. (Included in full purchase)

      Step 5: Inbox Placement Testing Tracker

    21. (Included in full purchase)

      Step 5: Inbox Placement Results Interpreter

    22. (Included in full purchase)

      BONUS: Engagement Workbook and Calculator

    23. (Included in full purchase)

      Step 6: How to Interpret the Results

    24. (Included in full purchase)

      Step 6: How to bring this all together

    25. (Included in full purchase)

      Step 6: Root Cause Weave

  4. 4
    1. (Included in full purchase)

      What You Do Next?

    2. (Included in full purchase)

      It's a Strategy Problem

    3. (Included in full purchase)

      Transforming Your Approach

    4. (Included in full purchase)

      Two Of The Most Powerful Things To Fix Deliverability

    5. (Included in full purchase)

      Email Warm Up Tools

    6. (Included in full purchase)

      How to Clean Your Email List Safely

    7. (Included in full purchase)

      High Engagers Strategy

    8. (Included in full purchase)

      Redemption Optimisation Strategies

    9. (Included in full purchase)

      Building Your Redemption Strategy

    10. (Included in full purchase)

      Send Frequency and Deliverability

    11. (Included in full purchase)

      KPI's to Measure During Redemption

    12. (Included in full purchase)

      Your Risk Assessment and Exclusion Strategy

    13. (Included in full purchase)

      Deliverability Monitoring Routine

    14. (Included in full purchase)

      How to Convince Stakeholders

    15. (Included in full purchase)

      Executive Brief: Email Deliverability Risk

    16. (Included in full purchase)

      Cold Email Deliverability

  5. 5
    1. (Included in full purchase)

      The End of The Certification

    2. (Included in full purchase)

      How Did You Find It?

    3. (Included in full purchase)

      How to Get Your Certificate

Keep your emails landing in the inbox

Online, in depth training to help you upskill your deliverability knowledge and track your email deliverability metrics. Plus, an action plan if it's not good!

£148.00

Start learning today →

Created by Beth O'Malley

This programme is built and taught by Beth O'Malley, a deliverability & email specialist and creator of astral. Beth has spent years in the weeds of real client accounts: auditing setups, untangling deliverability messes, and explaining the mysterious stuff until it finally makes sense.  The frameworks and templates in this programme aren't just teachable theories - they're the exact ones she uses on live audits every day. Her whole approach is simple: no vague advice, make it simple, make it accessible to all and practical teaching that helps you understand what's happening and exactly what to do about it.